Strength Through Connections

The Engineered Wood Technology Association continues to serve as a valuable networking vehicle for engineered wood industry suppliers.

A few years ago during a review of its purpose and mission, the Tacoma, Wash.-based Engineered Wood Technology Association (EWTA) adopted a new marketing tagline: "Strength Through Connections."

The idea of solidarity embedded in the slogan seems to have struck a chord among the members of the industry supplier organization, because despite the difficult economic conditions of the past two years, EWTA by several measures has actually gained strength.

"Our membership has remained stable, our annual supplier exhibition grew by 35% …